Nerva is the easiest way to manage IBS symptoms at home, without restrictive diets. It helps you learn techniques that calm your gut and mind through the gut-brain connection via digital psychology-based program. Nerva is based on research from Monash University, which found that gut-directed hypnotherapy worked just as well as the Low FODMAP diet. Nerva can help you learn to self-manage your symptoms long-term. Gut-directed hypnotherapy works by teaching you how to address the miscommunication between your gut and brain and turn down the dial of IBS symptoms.

One of the major root causes of irritable bowel syndrome (IBS) is a miscommunication between the brain and gut. Nerva wanted to depict this through a more relatable analogy – a couple undergoing couples therapy to work on their communication problems. Just as important, Nerva wanted to educate their audience about the gut-brain miscommunication as a key root cause of IBS and showcase Nerva as the solution to strengthening this connection, and thereby helping people manage IBS better.

MSQUARE developed and produced a narrative, short-form cinematic scene based on the idea of ‘couples therapy’ where a husband and wife are having a private session with a therapist. The dynamic of the characters were developed to deliver the core messaging with authentic performances and comedic undertones throughout. We decided to cast actors who were an actual ‘couple’, providing a deeper level of shorthand rapport between them which resulted in an authentic on-screen chemistry.