Neptune Blankets specialises in premium quality weighted blankets designed to be approximately 10% of your body weight. After discovering the positive effects that weighted blankets can have on a person, Neptune Blankets has set out to help anyone they can with this natural way to rapidly alleviate stress and negative symptoms. Introducing The Mellow Mat - a 30mm memory foam mat that transforms hard floors into soft clouds that the family will gather around.

Neptune Blankets released the Mellow Mat and required 30 / 15 second digital ads with social first cutdowns that could be used on YouTube to drive awareness and sales.

MSQUARE developed and produced a series of social first digital ads for The Mellow Mat, including animation of The Mellow Mat and the product’s features. To maintain a higher level of authenticity, the team casted a real family with two young children and a Cavoodle puppy. We wanted to capture the practical benefits of the product in an authentic way that aligns with family values - spending quality time together. This was accomplished through a series of moments between the parents and their kids playing / relaxing / reading on The Mellow Mat. One of the most important components that director Michael Cristian Greene emphasised was the need to lean into realistic performances without feeling too commercial - an aspect that gave the final films a sense of relatability.